Have you seen the new line by Lands’ End? It’s called Canvas and it’s aimed at a younger, new-to-Lands’-End-audience. I haven’t purchased anything from the new line, but I like what I see on the website. What do you think? Does the new line appeal to you?

I think it’s so smart when these old school, classic companies reinvent themselves for younger generations.

The design team at Canvas has a cool blog too.