Marc Rosenthal
— who I became a fan of when I discovered Phooey! — sent my kids his latest book, Archie and the Pirates, a few weeks ago.

It is adorable. Resourceful Archie finds himself stranded on an island but doesn’t despair. He cleverly uses what he finds to make a trim little house, all the while making friends with the locals — even an intimidating tiger. All is well. Until the Pirates arrive…

Along with the book, Marc sent an Island-Survival-Kit — a small bag filled with bandaids, a snack and Archie’s favorite recipes. I’m such a fan of smart, creative marketing solutions. I thought the Survival Guide was brilliant.