This post is brought to you by Alt Summit and their partner Bing. I’m taking the Bing It On challenge this week! Read on to see what it’s all about.

Bing wants to surprise you. Wants to change your mind. Wants you to try something new. Bing knows you use Google, but they are totally confident that you’ll like Bing search results more than Google’s. So they created the Bing it On challenge. I love stuff like this! I love when someone challenges the big guy (even if it’s another big player). And I like trying something new and messing with my routine to see what happens. I like finding out if I was in a rut and didn’t even know it.

Here’s what the challenge involves:

1) I changed my default search engine to Bing.

2) I changed my browser homepage to Bing.com.

3) I downloaded the Bing App on my iPhone.

4) For a week, I’m only going to use Bing for searches and see what I think!

This tidbit surprised me the most: In blind comparison tests, users preferred Bing search results 2:1 over Google. Who would have guessed! I’m going in with an open mind and I’m curious to see how it works.

Want to join me? Come on. It’ll be fun. I’ll be reporting my thoughts on Friday. If you give it a try, chime in at the end of the week and let me know what you think!

P.S. — Remember the Coke + Pepsi challenge when we were kids? It was the favorite science fair project at my school.