Bing It On

October 22, 2012

This post is brought to you by Alt Summit and their partner Bing. I’m taking the Bing It On challenge this week! Read on to see what it’s all about.

Bing wants to surprise you. Wants to change your mind. Wants you to try something new. Bing knows you use Google, but they are totally confident that you’ll like Bing search results more than Google’s. So they created the Bing it On challenge. I love stuff like this! I love when someone challenges the big guy (even if it’s another big player). And I like trying something new and messing with my routine to see what happens. I like finding out if I was in a rut and didn’t even know it.

Here’s what the challenge involves:

1) I changed my default search engine to Bing.

2) I changed my browser homepage to

3) I downloaded the Bing App on my iPhone.

4) For a week, I’m only going to use Bing for searches and see what I think!

This tidbit surprised me the most: In blind comparison tests, users preferred Bing search results 2:1 over Google. Who would have guessed! I’m going in with an open mind and I’m curious to see how it works.

Want to join me? Come on. It’ll be fun. I’ll be reporting my thoughts on Friday. If you give it a try, chime in at the end of the week and let me know what you think!

P.S. — Remember the Coke + Pepsi challenge when we were kids? It was the favorite science fair project at my school.

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{ 14 comments… read them below or add one }

1 Alicia October 22, 2012 at 1:15 pm

My siblings are Microsoft people. They bing. Recently I was working on an art project and google image searched a phrase. I can’t remember what it was exactly but something like ‘sunburst’ or ‘sun symbol’. I looked through the first 5 or 6 pages of results and then thought I would try bing. I was shocked at the amount of porn that came up on bing. Same search words as google, totally different results. I’m sticking with google.


2 Katie October 22, 2012 at 1:21 pm

The thing is, it’s a big guy challenging a big guy. Kind of loses it’s effect.


3 Design Mom October 22, 2012 at 2:00 pm

Hah! I hear you. They are both huge companies. But Google definitely feels like it almost has a monopoly on search, so I still think it’s fun to see it challenged.

And. I suppose since I don’t currently own/use any Microsoft products (at least that I know of), Microsoft feels “less big” to me. : )


4 Betsy C. October 22, 2012 at 1:25 pm

I’m with Alicia. Huge porn problems with Bing when I gave it a shot and with three kids in the house, there is no way I’m risking that on my computer. Plus there was the very public problem of Bing actually using Google search data in their results. So why would I want to give up Google? I’m all for giving the little guy a shot (or a second chance), but Microsoft is hardly a small start-up company.


5 Design Mom October 22, 2012 at 2:02 pm

I’m new to Bing — it’s my first day trying it — but when I made it my homepage there were several “safety search” options including an option for no adult images, and another for no adult images + no adult text. I haven’t had a problem encountering inappropriate material so far.

And I hear you about “Why would I want to give up Google?”. I think for me, I thought back to pre-Google and tried to remember how I searched. Was it Yahoo? Some other search engine? I don’t even recall! (Isn’t it strange to think of life pre-Google?). So I was curious to see what my life would be like without using Google. To see if I’d miss it.

It’s hard for me to imagine Google would ever be replaced. But it’s also hard for me to imagine that Pinterest wasn’t really even a thing a year ago. Amazing!


6 ajbc October 22, 2012 at 1:40 pm

I tried the Bing it on challenge, and I picked Google results 100% of the time. The thing is that their “2:1″ stats don’t include is that when you’re logged into Google, you get personalized results based on your past search history and all the other data Google has on you, which gives you much better results. Thus, unless they had people log into their Google accounts for their tests, which I’m pretty sure they didn’t, the “2:1″ isn’t accurate for realistic usages.


7 Design Mom October 22, 2012 at 2:05 pm

How fun that you tried the challenge! In the video clip above, several challengees picked Google too. No need to change if you prefer it. I don’t know what I prefer yet, but by the end of the week I should have a solid opinion.

Also. I connected my Bing page to my Facebook, so I think I’m probably getting personalized results right off the bat. Not sure…


8 ajbc October 22, 2012 at 1:44 pm

Oh, and the side-by-side comparison strips Google image results, but includes Bing image results, which biases the results further. I think Bing has great potential, but the results are misleading.


9 The New Diplomats Wife October 22, 2012 at 2:25 pm

it’s funny, my google has been hyper slow the past two weeks or so and so i set it up to bing , but that’s more driven by an internal work thing. however, I’ve gotten used to it and kind of dig it – i don’t necessarily feel like i’m missing out with google results, just makes me feel like i have more options and kind of dig the various factoids/searches at the bottom. much like you though, still giving it a whirl but so far so good.


10 Angie October 22, 2012 at 3:05 pm

Interesting test! I’m definitely joining the force. Last week I changed my default web browser from IE to Firefox. I’ve always used several different ones (Safari, Firefox, Chrome, etc.) But I really stuck to it this time… IE is officially removed from my computer. :) Going well so far!


11 Heidi October 22, 2012 at 7:18 pm

How can you call microsoft the little guy!


12 Design Mom October 23, 2012 at 1:32 am

Hah! I didn’t. : ) I called Google the big guy, but I didn’t called Bing the little guy. But you’re the 3rd person to say something similar, so clearly, my post isn’t very well written. I’ll go edit it and see if it helps.

As far as search goes, Google is THE big guy. I like seeing the big guy challenged. Even if it’s by another big player.


13 elita October 23, 2012 at 8:13 am

this one is a tough-y for me. i work for “the big guy” but, love the content and community that alt creates. i’m curious enough to check it out, but i’ll admit there’s no way i’m not going to be biased. :]


14 robin October 24, 2012 at 1:38 pm

B.I.N.G. = But It’s Not Google.


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